Czarnowski: Redefining the GMC Brand Experience

Czarnowski was tasked with re-imagining GMC’s brand experience globally on the international auto show circuit in 2017.  This mini-doc tells the story of how the grand idea came to them, and the pitfalls and challenges they hit in bringing it to life.  You might be surprised at all that goes in to pulling off a modern display.


  • Client: Czarnowski
  • Production: Three Words
  • Director: Steven Oliver
  • Producer: Philip Lauri
  • Director of Photography: Logan Siegel
  • Editor: June Bae
  • Animation: Infusion