Dodge Dragstrip Domination

Dodge has been a part of Woodward Avenue in Detroit from the beginning. Learn the history of cruising on Woodward with automotive journalist Steve Magnante and see how Dodge teamed up with the guys from Roadkill Nights to bring back legal street racing with Dragstrip Domination.


  • Client: Dodge
  • Agency: Society
  • Executive Creative Director: Mick O’Brien
  • Associate Creative Director: Aaron Johnstone
  • Writer: Bryan Lark
  • Agency producer: Barry Walton
  • Production Company: Three Words
  • Producer: Philip Lauri
  • Director: Steven Oliver
  • Camera: Steven Oliver, Michael Babbish, Grayson Beras
  • Post Production: Three Words
  • Motion graphics: Lunar North