The Fiat 500 Abarth
Behind the Scenes

Fiat Fan Mail

From soup to nuts, you’ll learn all about the current line of Fiat vehicles from two hosts as they answer fun questions from Fiat fans all over the country. This fan mail concept was used throughout FIAT USA’s social channels.


  • Client: FCA USA LLC
  • Agency: Society
  • Agency Producer: Barry Walton
  • Executive Creative Director: Mick O’Brien
  • Copywriter: Bryan Lark
  • Associate Creative Director: Lisa Jacokes
  • Production Company: Three Words
  • Executive Producer: Philip Lauri
  • Director: Steven Oliver
  • Cinematography: Logan Siegel
  • Audio: Scott Loudon
  • Set Design: Brittin Richter, Three Words
  • Post Production: Three Words
  • Motion graphics: Lunar North