The experiment started with a question. Can email be a conduit for catharsis? If you could type out an email, press send, and see it being consumed in an actual dumpster fire, would it help soothe a painful year?

Tens of thousands submissions and hundreds of thousands viewers later, we had our answer. YES.

Then we made a short doc for Basecamp and Hey.com to share to their viewers about this unique form of advertising.