Valero: #FueledBy The Sweet Science

The Lion Hearted Boxing Academy trains the next generation of boxers while helping them become upstanding young men. Watch coach Eddie Ray Brown talk about what it takes to be great.


  • Client: Valero
  • Agency: Campbell-Ewald
  • Creative Director: Lewis Baker
  • Copywriter: Travis Wright
  • Agency Producer: Martha Carter
  • Production Company: Three Words
  • Director: Steven Oliver
  • Producer: Philip Lauri
  • Cinematography: June Bae, Steven Oliver
  • Audio: Kamau Andrae
  • Editorial: Former Co.